The road to entrepreneurial success: business plans, lean startup, or both?
نویسندگان
چکیده
Purpose The goal of this research is to investigate the relationship between two different sets practices, lean startup and business planning, their relation entrepreneurial performance. Design/methodology/approach authors collected data from 120 entrepreneurs across US about a variety new venture formation activities within categories or planning. They use hierarchical regression examine these performance using both subjective objective measure Findings results show that talking customers, collecting preorders pivoting based on customer feedback are correlated with performance; writing plan sole planning activity Research limitations/implications This lays foundation for understanding components Moreover, demonstrate separation represents false dichotomy. Practical implications These findings suggest should engage in some still write plan. Originality/value article offers first quantitative, empirical comparison Furthermore, it provides support specific firm
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ژورنال
عنوان ژورنال: New England Journal of Entrepreneurship
سال: 2021
ISSN: ['2574-8904', '1550-333X']
DOI: https://doi.org/10.1108/neje-08-2020-0031